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Keyword: Marketing (22 books)

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•  Essays (1)    •  Studies (13)    •  Stories (3)    •  Didactic (5)

•  Essays (0)    •  Studies (4)    •  Stories (0)    •  Didactic (0)

•  Essays (1 book)(0 book)

•  Studies (13 books)(4 books)

Hollywood Online:Internet Movie Marketing Before and After The Blair Witch Project

Hollywood Online (2025)

Internet Movie Marketing Before and After The Blair Witch Project

by Ian London

Publisher: Bloomsbury Academic

Subject: Economics

Free with Every Kids' Meal:The Cultural Impact of Fast Food Toys

Free with Every Kids' Meal (2025)

The Cultural Impact of Fast Food Toys

by Jonathan Alexandratos

Publisher: McFarland & Co

Subject: Sociology

Selling Science Fiction Cinema:Making and Marketing a Genre

Selling Science Fiction Cinema (2023)

Making and Marketing a Genre

by J. P. Telotte

Publisher: University of Texas Press

Subject: Genre > Science Fiction

Profit Margins:The American Silent Cinema and the Marginalization of Advertising

Profit Margins (2021)

The American Silent Cinema and the Marginalization of Advertising

by Jeremy Groskopf

Publisher: Indiana University Press

Subject: Silent Cinema

Selling the Silver Bullet:The Lone Ranger and Transmedia Brand Licensing

Selling the Silver Bullet (2015)

The Lone Ranger and Transmedia Brand Licensing

by Avi Santo

Publisher: University of Texas Press

Subject: Economics

Show Sold Separately:Promos, Spoilers, and Other Media Paratexts

Show Sold Separately (2010)

Promos, Spoilers, and Other Media Paratexts

by Jonathan Gray

Publisher: New York University (NYU) Press

Subject: Economics

Coming Attractions:Reading American Movie Trailers

Coming Attractions (2004)

Reading American Movie Trailers

by Lisa Kernan

Publisher: University of Texas Press

Subject: Economics

The Feature Film Distribution Deal:A Critical Analysis of the Single Most Important Film Industry Agreement

The Feature Film Distribution Deal (1996)

A Critical Analysis of the Single Most Important Film Industry Agreement

by John W. Cones

Publisher: Southern Illinois University Press

Subject: Economics

High Concept:Movies and Marketing in Hollywood

High Concept (1995)

Movies and Marketing in Hollywood

by Justin Wyatt

Publisher: University of Texas Press

Subject: Economics

•  Stories (3 books)(0 book)

Opening Weekend:An Insider's Look at Marketing Hollywood's Hits and Flops

Opening Weekend (2024)

An Insider's Look at Marketing Hollywood's Hits and Flops

by Jim Fredrick

Publisher: University Press of Mississippi

Subject: Economics

Bond, the Beatles and My Year with Marilyn:50 Years as a Movie Marketing Man

Bond, the Beatles and My Year with Marilyn (2018)

50 Years as a Movie Marketing Man

by Charles Jerry Juroe

Publisher: McFarland & Co

Subject: Economics

Beyond Ballyhoo:Motion Picture Promotion and Gimmicks

Beyond Ballyhoo (2001)

Motion Picture Promotion and Gimmicks

by Mark Thomas McGee

Publisher: McFarland & Co

Subject: Economics

•  Didactic (5 books)(0 book)

The Marketing Edge for Filmmakers:Developing a Marketing Mindset from Concept to Release: Developing a Marketing Mindset from Concept to Release

The Marketing Edge for Filmmakers (2019)

Developing a Marketing Mindset from Concept to Release: Developing a Marketing Mindset from Concept to Release

by Russell Schwartz and Katherine MacDonald

Publisher: Routledge

Subject: Economics

The Business of Media Distribution:Monetizing Film, TV, and Video Content in an Online World

The Business of Media Distribution (2019)

Monetizing Film, TV, and Video Content in an Online World

by Jeffrey C. Ulin

Publisher: Routledge

Subject: Economics

Transmedia Marketing:From Film and TV to Games and Digital Media

Transmedia Marketing (2015)

From Film and TV to Games and Digital Media

by Anne Zeiser

Publisher: Routledge

Subject: Economics

Marketing to Moviegoers:A Handbook of Strategies and Tactics, Third Edition

Marketing to Moviegoers (2013)

A Handbook of Strategies and Tactics, Third Edition

by Mr. Robert Marich

Publisher: Southern Illinois University Press

Subject: Economics

Cheap Scares!:Low Budget Horror Filmmakers Share Their Secrets

Cheap Scares! (2008)

Low Budget Horror Filmmakers Share Their Secrets

by Gregory Lamberson

Publisher: McFarland & Co

Subject: Technique > All techniques


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