Les livres en français sont sur www.livres-cinema.info
Word-of-Mouth in Contemporary Hollywood
de Simon Hewitt
(0 vote)Moyenne des votes :
| 0 | vote |  = On peut s'en passer |
| 0 | vote |  = Bon livre |
| 0 | vote |  = Excellent livre |
| 0 | vote |  = Unique / une référence |
Votre vote : -
Description de l'ouvrage:
Word-of-Mouth in Contemporary Hollywood provides a unique insight into the potential for online communication to enable audiences to exert a greater impact on film industrial practices than ever before. In an overarching analysis of contemporary Hollywood film financing, marketing, distribution, and exhibition practices, Simon Hewitt recontextualises word-of-mouth in light of social media and examines the growing impact of audience participation.
Using a ‘Bourdieuconomic’ approach, he applies qualitative research methods to better understand the contemporary Hollywood film audience, the contemporary Hollywood film industry, and the mechanisms that connect the two. The book explores new film financing mechanisms that incorporate fans into the packages used to secure production funds. It assesses the role of ‘Grassroots Intermediaries’ in contemporary film marketing campaigns. It critiques ‘democratic’ crowdsourced methods of film distribution, and finally, it considers the possible future of Hollywood film exhibition.
By helping to bridge the gap between the gift economy and commodity culture, this book will appeal to students and scholars of media industry studies, media finance and economics, fan and audience studies, film studies, film history, and media marketing.
À propos de l'auteur :
Simon Hewitt is a lecturer at Coventry University, UK.
Voir le site internet de l'éditeur Routledge
> Sur un thème proche :
The Business of Media Distribution (2019)
Monetizing Film, TV, and Video Content in an Online World
Sujet : Economics
The Feature Film Distribution Deal (1996)
A Critical Analysis of the Single Most Important Film Industry Agreement
Sujet : Economics
Networks of Entertainment (2008)
Early Film Distribution 1895-1915
Dir. Frank Kessler
Sujet : Silent Cinema
Showmen, Sell It Hot! (2013)
Movies As Merchandise in Golden Era Hollywood
de John McElwee
Sujet : Economics
Hollywood Online (2025)
Internet Movie Marketing Before and After The Blair Witch Project
de Ian London
Sujet : Economics
Opening Weekend (2024)
An Insider's Look at Marketing Hollywood's Hits and Flops
de Jim Fredrick
Sujet : Economics
Authorship as Promotional Discourse in the Screen Industries (2022)
Selling Genius
de Leora Hadas
Sujet : Economics
The Marketing Edge for Filmmakers (2019)
Developing a Marketing Mindset from Concept to Release: Developing a Marketing Mindset from Concept to Release
de Russell Schwartz et Katherine MacDonald
Sujet : Economics
Retour
