Fashion on the Red Carpet

A History of the Oscars

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de Elizabeth Castaldo Lundén

Type: Stories
Sujet: Festivals
Mots Clés: fashion, festival, Academy Awards
Année d'édition: 2021
Editeur: Edinburgh University Press
Collection: Film and Fashions
Langue: anglais

Taille du livre

Format

Hardcover • 272 pages
6 ¾ x 9 ¾ inches (17 x 24.5 cm)

ISBN

978-1-4744-6180-1

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Description de l'ouvrage:
Offers the first scholarly study of the Oscars red carpet as a media phenomenon
• Unravels the political actions of institutions and individuals that put Hollywood Designers and stars under the limelight during the interwar years
• Establishes the business models proposed by Hollywood as precursors of the contemporary branding, licensing, and endorsement strategies used by fashion conglomerates
• Traces the historical transformation of the Academy Awards ceremony from a private banquet into one of the most popular events in global media culture
• Follows the changes in the fashion and film industries that impacted the dynamics of fashion at the Oscars
• Describes the public relations strategies that set fashion to the forefront in Oscars’ history
• Critically addresses the contemporary impact of celebrity culture

The Academy Awards’ red-carpet is the most prominent fashion show in media culture. Fashion on the Red Carpet investigates the historical liaison between Hollywood and fashion institutions, to describe how public relations campaigns and the media articulate fashion discourses around the Oscars. The power-shift towards television, the emergence of celebrity culture, the post-war reactivation of transatlantic trade, the growth of fashion journalism, and the increasing circulation of designer names in the media, are converging factors leading to the institutionalisation of the red-carpet as a fashion event in its own right.

Departing from archival sources, and tracing discourses of fashion, stardom, and celebrity surrounding Hollywood and the Oscars, this fascinating book explains how the red-carpet became a marquee for the endorsement of high-end fashion brands.

À propos de l'auteur :
Elizabeth Castaldo Lundén is a Fulbright Scholar and Sweden America Foundation Research Fellow at the School of Cinematic Arts of the University of Southern California

Revue de Presse:
This book offers a framework for understanding fashion at the Oscars and precise details that establish fashion as one part of a complex system. It can be enjoyed cover–to–cover, but is equally important as a reference tool for anyone conducting interdisciplinary research in the fields of fashion, film and media studies, or advertising.– Emily Stoehrer, The Journal of Dress History

This important study advances our understanding of the historical, cultural, economic, and performative functions of fashion in modern life and everyday consciousness. Elizabeth Castaldo Lundén reveals how the red-carpeting of global culture still is expanding through established and newly innovated transmedia platforms. The study is a history of the Academy Awards observed through the lenses of fashion, celebrity, and media. Additionally, it refocuses on unexpected areas, such as the surprisingly crucial function of the anonymous fans who populate the bleachers aside the red carpet. The exemplary, meticulous, research utilizes original documents available only in the Academy’s archives. The depth and breadth of this scholarship are unparalleled.– Donald Crafton, University of Notre Dame

Voir le site internet de l'éditeur Edinburgh University Press

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