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Semiotics and Title Sequences

Text-Image Composites in Motion Graphics

by Michael Betancourt

Type
Studies
Subject
Theory
Keywords
theory, semiotics, titles
Publishing date
2019
1st publishing
2017
Publisher
Routledge
Language
English
Size of a pocketbookRelative size of this bookSize of a large book
Relative size
Physical desc.
Paperback • 144 pages
6 x 9 ½ inches (15.5 x 24 cm)
ISBN
978-0-367-88755-1
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Book Presentation:
Title sequences are the most obvious place where photography and typography combine on-screen, yet they are also a commonly neglected part of film studies. Semiotics and Title Sequences presents the first theoretical model and historical consideration of how text and image combine to create meaning in title sequences for film and television, before extending its analysis to include subtitles, intertitles, and the narrative role for typography. Detailed close readings of classic films starting with The Cabinet of Dr. Caligari, and including To Kill A Mockingbird, Dr. Strangelove, and The Good, the Bad and the Ugly, along with designs from television programs such as Magnum P.I., Castle, and Vikings present a critical assessment of title sequences as both an independent art form and an introduction to the film that follows.

About the Author:
Michael Betancourt is a theorist, historian, and artist concerned with digital technology and capitalist ideology. He is the author of The ____________ Manifesto, The History of Motion Graphics, Beyond Spatial Montage, Glitch Art in Theory and Practice, and The Critique of Digital Capitalism. He has exhibited internationally, and his work has been translated into Chinese, French, German, Greek, Italian, Japanese, Persian, Portuguese, and Spanish, and published in journals such as The Atlantic, Make Magazine, CTheory, and Leonardo.

See the publisher website: Routledge

> From the same author:

Title Sequences as Paratexts:Narrative Anticipation and Recapitulation

Title Sequences as Paratexts (2019)

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Synchronization and Title Sequences:Audio-Visual Semiosis in Motion Graphics

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Audio-Visual Semiosis in Motion Graphics

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Windowing, or the Cinematic Displacement of Time, Motion, and Space

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