The Franchise Era

Managing Media in the Digital Economy

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Sous la direction de James Fleury, Bryan Hikari Hartzheim et Stephen Mamber

Type: Studies
Sujet: Economics
Mots Clés: economics, franchise
Année d'édition: 2019
Editeur: Edinburgh University Press
Collection: Traditions in American Cinema
Langue: anglais

Taille du livre

Format

Hardcover • 336 pages
6 x 9 ¼ inches (15.5 x 23.5 cm)

ISBN

978-1-4744-1922-2

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Description de l'ouvrage:
A collection of essays that examine the management strategies of franchises across multiple media

As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making – analysing the complex industrial practice of managing franchises across interconnected online platforms.

Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
Case studies include:
• The Alien franchise
• Critters franchise and New Line Cinema
• Disney theme parks
• Nintendo Classic Edition mini-consoles
• Star Wars franchise
• Ghost in the Shell franchise
• How to Train Your Dragon franchise and DreamWorks Animation
• Black-ish, Parks and Recreation, and the Marvel Cinematic Universe
• NBC’s SeeSo streaming service
• Numerous mobile apps tied to Japanese media franchises (e.g. Love Live! School Idol Festival; Final Fantasy Record Keeper; Dragon Ball Z: Dokkan Battle)
• Multiple esports franchises and their relation to video game franchises (e.g. League of Legends; Overwatch)
• Multiple virtual reality media franchise extensions (e.g. Interstellar: Oculus Experience; The Martian VR Experience; Alien: Descent) Contributors
• Heather Lea Birdsall, University of California, Los Angeles
• Alexander Champlin, University of California, Santa Barbara
• James Fleury, University of California, Los Angeles
• Rayna Denison, University of East Anglia
• Jennifer Gillan, Bentley University
• Bryan Hikari Hartzheim, Waseda University
• Daniel Herbert, University of Michigan
• Derek Johnson, University of Wisconsin - Madison
• Stephen Mamber, University of California, Los Angeles
• Matthew Thomas Payne, University of Notre Dame
• Andreas Rauscher, University of Siegen
• Brian Ruh, independent scholar
• Monica Sandler, University of California, Los Angeles

À propos des auteurs :
James Fleury teaches at Washington University in St. Louis. His work has appeared in Mediascape: UCLA’s Journal of Cinema and Media Studies (2012, 2015), James Bond and Popular Culture: Essays on the Influence of the Fictional Superspy (McFarland, 2014), the South Atlantic Review (2015), and Content Wars: Tech Empires vs. Media Empires (Rutgers University Press, forthcoming). His dissertation analyzes the history of video games at Warner Bros.

Bryan Hikari Hartzheim is Assistant Professor in the School of International Liberal Studies at Waseda University, where he teaches courses on digital media, games, and animation, with a focus on the Japanese media industries. His work has appeared in The Journal of Popular Culture, Mediascape, and the edited anthology Video Games in East Asia (Palgrave, 2017). He is currently working on a book on the game design of Hideo Kojima.

Stephen Mamber is Professor of Film and Media Studies at UCLA. He is a former film critic for Pacifica Radio, and was a founding member of the Los Angeles Film Critics Association. He was a Research Fellow at the American Film Institute Center for Advanced Film Studies, and has been an IBM Consulting Scholar and Research Scientist. He has had a special interest in digital media as it relates to film studies, and in recent years has created a number of iPad apps, both tools for media study and examinations of great films.

Voir le site internet de l'éditeur Edinburgh University Press

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