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The Rise of Spanish-Language Filmmaking
Out from Hollywood's Shadow, 1929-1939
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Book Presentation:
Silent film was universally understood and could be exported anywhere. But when “talkies” arrived, the industry began experimenting with dubbing, subtitling, and dual track productions in more than one language. Where language fractured the European film market, for Spanish-speaking countries and communities, it created new opportunities. In The Rise of Spanish-Language Filmmaking, Lisa Jarvinen focuses specifically on how Hollywood lost ground in the lucrative international Spanish-speaking audience between 1929 and 1939.
Hollywood studios initially trained cadres of Spanish-speaking film professionals, created networks among them, and demonstrated the viability of a broadly conceived, transnational, Spanish-speaking film market in an attempt to forestall the competition from other national film industries. By the late 1930s, these efforts led to unintended consequences and helped to foster the growth of remarkably robust film industries in Mexico, Spain, and Argentina. Using studio records, Jarvinen examines the lasting effects of the transition to sound on both Hollywood practices and cultural politics in the Spanish-speaking world. She shows through case studies based on archival research in the United States, Spain, and Mexico how language, as a key marker of cultural identity, led to new expectations from audiences and new possibilities for film producers.
About the Author:
LISA JARVINEN is an assistant professor of history at La Salle University. She has published essays in The Wiley-Blackwell History of American Film and in Cinema and the Swastika: The International Expansion of Third Reich Cinema (1933–1945).
Press Reviews:
"Jarvinen effectively and meticulously undermines common assumptions about Spanish-language films and the transition to sound in this compellingly argued analysis of a largely overlooked body of Hollywood production."
— Colin Gunckel
"Transnational cultural history at its best! Jarvinen unearths struggles among racist Hollywood executives, nationalist Latin Americans, and cosmopolitan film crews as they forged a new market for Spanish-language films."
— Karin Alejandra Rosemblatt
"Jarvinen has written a model piece of transnational history and she deserves applause for her smart, cogent examination of an important
yet little-known aspect of film history."
— Journal of American History
"Jarvinen effectively and meticulously undermines common assumptions about Spanish-language films and the transition to sound in this compellingly argued analysis of a largely overlooked body of Hollywood production."
— Colin Gunckel
"Transnational cultural history at its best! Jarvinen unearths struggles among racist Hollywood executives, nationalist Latin Americans, and cosmopolitan film crews as they forged a new market for Spanish-language films."
— Karin Alejandra Rosemblatt
"Jarvinen has written a model piece of transnational history and she deserves applause for her smart, cogent examination of an important
yet little-known aspect of film history."
— Journal of American History
See the publisher website: Rutgers University Press
> From the same author:
Cinema between Latin America and Los Angeles (2019)
Origins to 1960
Dir. Jan-Christopher Horak, Lisa Jarvinen and Colin Gunckel
Subject: Countries > Latin America
> On a related topic:
The Lost Jungle (2017)
Cliffhanger Action and Hollywood Serials of the 1930s and 1940s
by Guy Barefoot
Subject: History of Cinema
City of Darkness, City of Light (2003)
Emigre Filmmakers in Paris 1929-1939
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Class Struggle in Hollywood, 1930-1950 (2001)
Moguls, Mobsters, Stars, Reds, and Trade Unionists
by Gerald Horne
Subject: History of Cinema
You Ain't Heard Nothin' Yet (2000)
The American Talking Film, History and Memory, 1927-1949
Subject: History of Cinema
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