I Am McLovin
How Superbad Became the Biggest Comedy Hit of its Generation
by Andrew Buss and Greg Mottola
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Book Presentation:
When Superbad was released on August 17th in 2007, it proved itself to be a massive success right out of the gate, especially for those in the film’s target millennial demographic.
The film wound up dominating at the box office, bringing in $170 million dollars worldwide, against a $20 million dollar budget. It also launched the careers of Jonah Hill, Michael Cera, Emma Stone, Bill Hader, Christopher Mintz-Plasse, and Seth Rogen whose careers are all thriving to this day. It further proved that Judd Apatow is now one of the most successful film producers of his generation, bringing the world hit after hit.
Superbad remains, to this day, a beloved comedy film for millennials who grew up with it. This is because, unlike other comedies of that era, it embraced the awkwardness of the characters, particularly with someone like Michael Cera. Unlike the cartoonish representations of an 80s comedy like Revenge of the Nerds, Superbad presented itself with a depth to the characters that enabled millennials (and other generations) to bond with the movie in a more meaningful way.
Full of interviews with people like Seth Rogen, Jonah Hill, Michael Cera, Emma Stone, Christopher Mintz-Plasse, Martha MacIssac, Judd Apatow, Bill Hader, Greg Motolla, Evan Goldberg, and Shauna Robertson, I Am McLovin is a comprehensive guide to the movie that changed a generation.
About the authors:
Andrew Buss is a journalist that has written pieces for publications such as Vanity Fair, New York Magazine’s Vulture, Consequence of Sound, and The Laugh Button, where he currently serves as the editor. Andrew Buss is known for his oral histories, which has chronicled the making of film and television shows including High Fidelity, Zoolander, Thief, The Jerk, Freaks and Geeks, Airheads, Scott Pilgrim vs The Universe, Gremlins 2, The Freshman, and Clerks the Animated Series. Since 2016, he has also been the official historian for Andy Kaufman, and has contributed to projects regarding the late performer. Andrew’s first book, Top Five: How ‘High Fidelity’ Found Its Rhythm and Became a Movie Classic, will be released in the fall of 2023.
Press Reviews:
"I loved this book. A fantastically in-depth, entertaining look at the making of one of my favorite comedies. Andrew makes you feel like you were there. One of the best books about moviemaking
I have ever read, and I have read at least three." -- Brian Lynch, screenwriter of Minions and The Secret Life of Pets
"Andrew Buss has crafted a delightful peek-behind-the-scenes of one of the great comedies of the twenty-first century. This is a must-read for anyone who loves raucous coming-of-age movies and wishes Hollywood made more of them." -- Dave and John Chernin, writers for It's Always Sunny in Philadelphia
"Superbad understood high school better than any other teen comedy. Reliving the movie through Andrew's hilarious book brought me right back to senior year, when life always seemed to be seesawing between transcendent silliness and self-consciousness." -- Alan Siegel, writer for The Ringer
See the publisher website: Applause Books
See Superbad (2007) on IMDB ...
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