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Digital Film and Television Culture
From Hollywood to Social Media
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Book Presentation:
Digital Film and Television Culture introduces a new framework for the aesthetic and cultural analysis of contemporary film and serial drama, stars on social media and movie awards shows. It examines contemporary digital media culture with four specific case studies, their cultural contexts and how audiences engage with them online.
Drawing on two perspectives – the digital media circuit and the expanded cultural forum – as frameworks for the analysis, this book explores the complexity of film and television culture in the digital age. The analysis encompasses films with experimental storytelling techniques, from blockbusters to art films, coming-of-age serial drama as hybrid genre, the visual identity narratives of movie stars on social media and the broadcast movie awards as a cultural authority in the era of streaming. The book offers in-depth case studies of Everything Everywhere All at Once, Stranger Things, the performance of Zendaya and Timothée Chalamet on Instagram and the Academy Awards Ceremony as live media event genre. Each chapter includes a genre analysis, an examination of the cultural context and a micro-study of how audiences engage on Letterboxd, Reddit or other social media.
This timely, cross-disciplinary book is essential reading for students and scholars in film, media, cultural studies, celebrity and digital cultures and for anyone interested in contemporary film and television culture.
About the Author:
Helle Kannik Haastrup, PhD, is an Associate Professor in Film and Media Studies at the University of Copenhagen. Her research focus on digital film and media culture and aesthetics and celebrity culture on social media platforms.
Press Reviews:
"The contemporary experience of film and television with extensions via social media interactions, is one that calls for an integrated approach to analysis. Through four thoughtfully selected and intricately analyzed case studies, Digital Film and Television Culture presents us with a new framework capable of handling the complexity of digital film and television culture today. A must have resource for all serious media, celebrity, and cultural studies scholars."
- Celia Lam, University of Nottingham Ningbo China
"The transformation of film and television in the last 20 years is analysed comprehensively and valuably in this book Digital Film and Television Culture: From Hollywood to Social Media. It effectively identifies the digital effects that have shifted our relationship to film and our wider interpretation of film and its reconstruction of what can be defined as "audiences". Better and beyond any previous investigations, Helle Kannik Haastrup captures the way that film stardom and celebrity is connected to its past, but profoundly reconfigured in its integration of social media being the predominant way that ideas, promotions and formations of influence, influencers and advertising move through our contemporary entertainment economy."
- David Marshall, Emeritus Professor, Deakin University
See the publisher website: Routledge
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